in Social Media

99Tribes by ActiveGarage – Building Valuable Relationships

Today, I would like to congratulate my friends at ActiveGarage for launching their flagship project  – 99Tribes which is a people discovery engine for Twitter.(See the announcement)

In real life, we quickly build connection with people who share common interests. 99Tribes allows you to discover people on Twitter who share your interests.

Consider the following:

Based on the patented Rawsugar technology, you can start discovering people by typing what you are interested in (popular examples being: marketing, sales, blogging etc.)

Like any directory, 99Tribes will show the search results. What happens next shows the power of discovery.

On the left column, you will notice a set of tags. These tags show the “other” interests of people displayed in the search results.

For example, marketing may be your interest and you search on Marketing. Looking at the tags on the left you may notice that a set of people interested in marketing are interested in music too. You click on music and now the search results are updated to reflect people who are interested in Marketing and Music. It does not stop there. The tags get updated and you may notice that there are number of people who are interested in Music and Marketing are also interested in Fashion and Art. Or Camping or Hiking.

This is a brilliant concept because it allows you to connect to like minded people.

The world of Twitter is magical world because it empowers you to build meaningful connections by having authentic conversations. It is no more about just building ‘connections’ but about building ‘valuable relationships’ – 99Tribes is a brilliant concept and also an opportunity to find more like minded people whom you can connect with to build meaningful relationships.

Check it out at

Bonus: Also check out why my friend Becky Robinson (at Mountain State University’s School of Leadership Development) loves social media – and what it means for leaders.

You might also like revisiting a series of 14 Quality and Improvement articles I wrote at ActiveGarage as a part of #QUALITYtweet series.

  1. Thanks David – 99Tribes is a wonderful concept of bringing like minded twitter users together and empower them to build communities.

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