Business ecosystem is rapidly changing – and as a student of personal and organizational change, I recently re-read Dr. John Kotter’s book (published in 2008) titled “A Sense of Urgency”. I have read it before and somehow felt the need to read it again. In the book, Dr. Kotter argues that single biggest reason most change efforts fail is because we fail to create high enough sense of urgency to set the stage for making challenging leap into a new direction.
Sense of urgency does not mean frantic activity, an endless list of exhausting activities or running anxiously from meeting to meeting. Activity without purpose or meaning is a waste, a false sense of urgency. As Dr. Kotter explains,
“When people have a true sense of urgency, they think that the action on critical issues is needed now, not eventually, not when when it fits easily into a schedule. Now means making real progress every single day. Critically important means challenges that are central to success or survival, winning or losing. A sense of urgency is not an attitude that I must have a project team meeting today, but that meeting must accomplish something important today.”
I would add that “critically important” in today’s world also means challenges that give us joy, happiness and make a difference to the world in whatever way.
Dr. Kotter also goes on to explain that our major issue is not complacency – but a lot of false sense of urgency. This is a point where we mistake activity with productivity. Sense of urgency, according to Dr. Kotter, is a positive and focused force because it naturally directs you to be truly alert to what’s really happening; it rarely leads to a race to deal with the trivial.
A new year is a time when most of us reflect on personal/organizational changes we seek in the coming year. My submission: when you think of a change, also think about making it happen. If you have ideas, give it a life. As Gandhi said, “Be the change you want to see in the world.” Develop a discipline to execute your art regularly.That is the only way I know to achieve excellence.
Last year, I wrote about “excellence” as a worthy goal to chase. It still is. But to achieve that, we need a compelling vision of future for ourselves and our organizations accompanied with real sense of urgency – pro-activity and desire to make a difference. We need a commitment to execute.
On that note, wish you an “excellent” 2012.