Why do I blog? Why do people blog?
I blog because it helps me see my thoughts. Get clarity. Make a small difference to my community. Build meaningful connections. Establish credibility.
One such connection I made during my blogging journey was with my friend and mentor, Rajesh Setty. He is one of those who has, through his writing, taught me some very important lessons in my blogging journey since 2006.
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Coming back to blogging, most people think that having a blog is ‘such a cool thing’. They are allured to start their own blogs. They focus on a great design, using the right service, an appealing logo and so on. But then, they get stuck on content. Either they don’t have anything unique to say or they don’t know how to say it. Their blogs die a slow death.
Blogging is a great tool to build a personal brand, develop your unique voice and generate influence. But how do we approach it?
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Rajesh Setty recently released a very informative and interesting eBook titled “BLOGTASTIC: growing and making difference through blogging”. It is a comprehensive guide for bloggers (and the aspiring ones). What I liked the most about this eBook is that it just doesn’t talk about blogging tactics. It addresses the mindset required for effective blogging. Apart from some very valuable insights by the author, this eBook also offers experiences of 33 other successful bloggers across the globe.
Tips and blogging insights in the book makes it very interactive and interesting. Here are a few tips/insights from the book:
“Take yourself to the next level before you can take your blog to the next level!”
“You can rarely become memorable by being a chronic critic.”
“Your blog readers are your customers who pay via their time and mindshare”
“Your accomplishments outside the blog will directly influence the reach of your blog”
This is a book that gets to the heart of what blogging really is. If you are a blogger already, the book will provide you with ideas to take your blog to the next level. If you are someone who is thinking of starting a blog ‘some day’, this book will give you the much needed instigation to start sooner. In any case, you will definitely learn.
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