in Career Development

Bite Sized Insights on Personal Branding #IndiaHRChat

For the first time, I participated in a Twitter Chat (#IndiaHRChat) on the topic “Personal Branding for HR Professionals“. People from diverse backgrounds shared their views on personal branding in presence of special guest Mr. Anand Pillai, Chief Learning Officer of Reliance Industries.

It was fun to share my insights on personal branding and they were well received. Gautam Ghosh, an eminent blogger and HR Professional, storified the entire chat where you can read all the ideas shared by others. Here are the bite sized ideas on personal branding that I shared.

On definition of personal branding

Personal Branding: a unique perception that marketplace associates with you based on your work/results you deliver.#indiahrchat (Link to Tweet)

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Real accomplishments are a starting point of creating a personal brand. Establishing thought leadership is a way to grow it. #indiahrchat (Link to Tweet)

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When you begin the journey of creating a personal brand, it has to be a pro-active effort to differentiate yourself. #indiahrchat (Link to Tweet)

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Proactive means thinking about what sets you apart, identify critical intersections with gaps and then execute. #indiahrchat (Link to Tweet)

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Personal Brand happens when what you think, say and do are aligned with consistent set of values as reflected in the outcomes. #indiahrchat (Link to Tweet)

On pre-requisites for creating a personal brand

Pre-requisite for creating a personal brand: A history of ‘real’ accomplishments’ and thought leadership. #indiahrchat (Link to Tweet)

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Blogs, social tools are just ways to create personal brand. It is important to be intentional and have a unique voice. #indiahrchat (Link to Tweet)

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Thought leaders are the ones who disrupt established thinking/habits about issues that concern organizations. #indiahrchat (Link to Tweet)

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Personal branding, in my experience, happens at the intersections. Small areas where two important things intersect. #indiahrchat (Link to Tweet)

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Mainstreams are crowded and noisy. Intersections are opportunities to dig deeper and differentiate. #indiahrchat (Link to Tweet)

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Strong brand happens when you are deeply interested/curious abt your work and explore possibilities that others cannot see. #indiahrchat (Link to Tweet)

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To create a personal brand, you need to see nuances of your work, the subtle part of it. #indiahrchat (Link to Tweet)

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Most professionals grow by staying on top of the explicit knowledge. Personal brands, almost always, focus on the implicit. #indiahrchat (Link to Tweet)

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Personal brand is created when you focus on your contribution more than getting something out of it. It’s a selfless pursuit. #indiahrchat (Link to Tweet)

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Also, if you have to declare that you are a brand, you are not. It is something others bestow on you! #indiahrchat (Link to Tweet)

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The question is whether you have built it by default or by design. RT @_Kavi: EVERYBODY has a personal brand. #indiahrchat (Link to Tweet)

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Personal branding, just for sake of branding may not help in long run, if it does not provoke a meaningful change. #indiahrchat (Link to Tweet)

On How to Create Personal Brand

For #HR, every single interaction with other people is an opportunity to build a personal brand. #indiahrchat (Link to Tweet)

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To create a reliable and strong personal brand, be focused on real accomplishments. #indiahrchat (Link to Tweet)

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@_Kavi: Our quest to be should stem from our understanding of who we are. #indiahrchat (Link to Tweet)

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The world needs your ideas, understanding of nuances & insights. Be authentic in sharing them & you start building a brand. #indiahrchat (Link to Tweet)

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No shortcuts in life & no shortcuts in building a brand. It takes time & discipline. It is a journey, not a destination. #indiahrchat (Link to Tweet)

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Use social media wisely to provide maximum value.Focus on what you can “contribute” not what you can “extract”. #indiahrchat (Link to Tweet)

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If personal branding is a journey, passion for work and learning are the fuel! #indiahrchat (Link to Tweet)

Ability to differentiate yourself and build a strong personal brand is important to grow and flourish in a competitive environment. More than that, the journey of differentiating yourself is deeply fulfilling and enriching.

BONUS: If you are someone who is interested in differentiating yourself, you might like the free PDF ebook titled “Personal Branding for Technology Professionals” by Rajesh Setty and his super-useful series on Differentiating Yourself.

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  1. Really liked reading the article.. And also a wonderful book by Rajesh Shetty…Thanks a lot for sharing it..

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