In manufacturing, “touch-time” is when the raw material actually touches the machinery and moves one level up in the production cycle. In a factory, more capacity to produce does not yield results if “touch-time” is low. In lean methodology, it is also referred to as “processing time”.
As a professional, you have required skills and knowledge that increases your capacity to deliver. But that is of no use if your “professional touch-time” is less i.e. time when your unique abilities and talents are at work to produce meaningful results. In a typical work day, how often do we get sucked into activities that adds no or little value but just ends up filling the time?
If you are a programmer, what percentage of your time is spent in actually writing/improving code and building awesomeness into your software? If you are a sales professional, how much of productive time do you spend on reporting/MIS versus actually talking to a prospect and making a sale? If you are a CEO, how much of your time goes into driving strategy versus implementing tactics? If you are a writer, how many hours per day goes into actual writing?
When you are in “touch” with your work, you become better. You concentrate. You start spotting opportunities to improve. You optimize it. Nuances of your work start showing up. You build a serious expertise and get creative. You start adding “real value” to the customers.
The only way to improve quality of our work is to do the real work – not just preparing for it, but doing it.
Critical questions then are: When did you last measure how you spend your productive time in the day? What is your professional touch-time?
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