Technology and sociology are two different disciplines. But when technology transcended the boundary and met sociology (or the other way around) – social media was born. It completely transformed how we communicate, consume information and sell.
If you are playing a guitar, you are dealing with two disciplines. The art of dynamically arranging musical notes in a certain sequence AND the physics of how sound is produced – i.e. stroking the strings that create vibrations in a hollow space to produce music.
New ideas, knowledge, solutions and innovation happens beyond the boundary of one discipline. In a dynamic world that we live in, problems are never clearly defined and solutions have to evolve as the understanding of problem or context evolves.
In an evolutionary environment, possibilities are endless and to tap into these possibilities, we need more interdisciplinary thinking. We need to transcend the boundaries of our specialization and understand the whole system we operate in.
Only then can we create new knowledge, learn holistically, solve interesting problems and drive innovation.