Stories and narratives that touch us emotionally have power to transform us. When hearing a moving speech, story or talk, we feel that it is delivered effortlessly but we know it doesn’t happen on its own.
I have learned that:
A performance that feels effortless is often the peak point of great preparation behind the scenes.
As leaders, our ability to tell stories that resonate at an emotional level with others is at the heart of elevating aspirations and sparking change.
Bernadette Jiwa is one of my favorite bloggers because she packs a lot of substance in a few words. She recently wrote a short post on “How to Craft a Powerful Message” which outlines three steps to create a story that resonates.
Most speakers focus on what they want to/have to share. But great storytelling starts with an understanding of the audience, aligning your message to needs of the context and then delivering it in a way that creates impact.
Here is a quick visual summary of the post:
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