in Leadership

Seth Godin on The Human Side of Business

I created a series of sketch notes for Tiffani Bova’s “What’s Next” podcast where she meets brilliant people to discuss customer experience, growth and innovation. Tiffani Bova is a Global Customer Growth and Innovation Evangelist at Salesforce. I will post sketchnote versions of selected podcast episodes that enlightened me.


Seth Godin’s work has influenced me a LOT. In fact, his book “Linchpin” transformed the way I saw my work as a leader and change maker. I have interacted with Seth twice on this blog before when I reviewed his books.

Here is an insight from the podcast episode that resonated the most with me:

“Great marketers do service. They say, “How do I serve this group of people?How do I educate them? How do I open the door for them?”

I think that great leaders share the same traits as great marketers because they exist to serve, raise the bar, initiate change and open new possibilities – and they do this consistently.

Ultimately, the experience we deliver to our people is as important as the results we deliver. Experience is the product, whatever your business may be.

I also loved the emphasis Seth puts on taking responsibility and sharing the credits. Most people stuck in mediocrity approach it the other way around – they want the credit without taking responsibility. Authority is elusive when you explicitly chase it. It is, in fact, a by-product of focusing on delivering value.

Listen to the podcast for these and more brilliant insights, and read this post by Tiffani Bova on HuffPost.

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