in Communication

Nancy Duarte on Storytelling in Business

I created a series of sketch notes for Tiffani Bova’s “What’s Next” podcast where she meets brilliant people to discuss customer experience, growth and innovation. Tiffani Bova is a Global Customer Growth and Innovation Evangelist at Salesforce. I will post sketchnote versions of selected podcast episodes that enlightened me.


When driving large scale change, leaders often fall in trap of presenting the current reality and future state in form of data, numbers and charts. Data and information may provide clarity to people, in itself, they fail to connect people emotionally to ideas.

That is an area where modern advancements like AI with all its information generating capabilities, will still not fill the human need to connect emotionally.

For that, leaders need an ability to empathize with current realities of people, tell stories that resonate, in a way that inspire thinking and provokes meaningful change in how people operate on a day to day basis.

In this episode of What’s Next podcast, Nancy Duarte, a communications and persuasion expert discusses ideas on how to use storytelling and emotional connection to engage people/customers better. Do check it out.

While I present the sketchnote summary of this excellent podcast conversation, I also encourage you to watch Nancy’s famous TED Talk, The Secret Structure of Great Talks, which is viewed over a million times.

NancyDuarte


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