Drucker’s Err – The Purpose of Business
April 4th, 2011 // 5:22 am @ Tanmay // 7 Comments
Drucker got it wrong. Drucker famously wrote that “the purpose of business is to create and keep a customer.” I’m as much a fan of Drucker’s as any management scholar, but I have to part ways with him here. The purpose of business is NOT to create or to keep a customer. Certainly it is [...]
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Building Rapport
February 16th, 2011 // 8:28 am @ Tanmay // 2 Comments
Rapport building isn’t just something you do when you first meet someone or as a part of a sales call or a negotiation. As leaders (and human beings) one of our goals must be to build better and deeper relationships, and one of the tangible ways we can do that is through an ongoing other-focused [...]
Read More »Category : Guest Posts at QAspire &Leadership &Leading People &Leading Projects &Managing Communication







