Great Quotes: Luc de Brabandere on Change, Innovation and Perceptions

When we encounter a change, we first perceive ourselves in a changed situation. So, our perception of the changed situation actually precedes the actual change and shapes our response.

In the same context, I read two quotes by Luc de Brabandere. The first quote comes from Forbes India article by NS Ramnath about N. R. Narayana Murthy being re-instated as Infosys Executive Chairman, where he quotes Luc:

“We believe that to really make change happen, changing the reality is of course necessary – this involves developing novel ideas for change, and the implementation of those ideas via project management and measurement, templates and the like. But changing reality is not sufficient – we must also change peoples’ perceptions .

This happens on much more of an individual basis; each stakeholder’s needs and biases must be taken into account. This can only be done through careful preparation and communication. So to really make change happen, we must change twice – reality and perception.”

Second quote comes from Luc’s 2011 interview with Boston Consulting Group, where he shares story of how Philips, a traditional electronics company,  executed “new box” thinking to realize a new world of possibilities. He concludes the interview with this thought:

That’s why I have completely changed my mind about brainstorming. I don’t think a successful brainstorm is a meeting at which a new concept suddenly arises. Rather, a successful brainstorm is a meeting at which an existing concept suddenly makes a lot of sense to a lot of people.

This really boils down to what Peter Senge defines as a mental model – our thought process about how something works in real world. When we change our perceptions, we may end up realizing that most of the constraints that we see may not be existent in the real world, except in our minds.

Getting Ahead: Interview with Joel Garfinkle

I had a pleasure of reading a new book titled Getting Ahead: Three Steps to Take Your Career to the Next Level by Joel Garfinkle (@workcoach4you). Joel is the founder of Garfinkle Executive Coaching, author and one of the top 50 coaches in America. Joel was kind enough to share his book with me, which focuses on perception, visibility and influence as key tools for advancing our career.

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[Tanmay Vora] Joel, it is a pleasure interviewing you. "Getting Ahead’ is essentially a career oriented book. Why did you write this book now and how is it different from a lot of other career books out there?

[Joel Garfinkle] I spent the last 16 years working with thousands of executives, senior managers, directors and employees at the world’s leading companies. I realized that when a business professional works on only these 3 areas (Perception, Visibility and Influence) they will be successful. It is guaranteed. My research showed that it didn’t matter what a person’s title, background, location or responsibility. The most successful utilized the PVI model better than anyone else.

Getting Ahead is different than a lot of other career books because it provides immediate benefit, reward and easy implementation. You have only 3 concepts (PVI model) to work on and implement. With less content and concepts to be focused upon, what the reader needs to learn from this book becomes easily known, applied and implemented.

[Tanmay Vora] What does the book broadly cover?

[Joel Garfinkle] While some people leave the fate of their careers in someone else’s hands, others determine their future using these three critical skills (1) improve your perception, (2) increase your visibility, and (3) exert your influence. This book will teach you the PVI-model of professional advancement. Through practical advice, true-to-life examples, and action-oriented tips, you will learn how to:

– Create the right image
– Increase your profile across the organization
– Exert influence by driving change and inspiring people
– Identify and recruit advocates who will speak up on their behalf
– Become a known, valued and desired at your company
– Get effective tools to implement immediately so you can become an invaluable–and noticeable–resource for their company.

[Tanmay Vora] In the book, you talk about improving perception to grow in your career. Perception is a very subjective thing and while we can always be conscious about how we are being perceived, it is very challenging to always manage the perceptions of others. What advice would you share with readers of this blog about managing perception?

[Joel Garfinkle] If you don’t take control of how others see you, you will undermine both your career and your future success. People form opinions about you without any input from you. You can’t leave the fate of your career in someone else’s hands. Here’s how to manage your perception:

1. Notice how your behavior affects others. When interacting with people at work, how do they respond to you? What do they say and do? Document the patterns you notice based on your daily interactions. Learn to take the negative reactions and find specific ways to improve upon them. At the same time, it’s important to identify behaviors that cause positive perceptions and engage in them more frequently.

2. Gain advocates who speak positively about you. You can directly change others’ perceptions of you by having people express their enthusiasm for the impressive work you are doing. Whether it’s your success on the projects you are leading, the accomplishments you achieve, or the recognition you receive from others, it’s vital that you have people in your company singing your praise and promoting your value.

[Tanmay Vora] If you had to summarize three key messages from the book to readers of this blog, what would those be?

[Joel Garfinkle] Here they go:

1. The most successful leaders have gotten to where they are by leveraging and applying perception, visibility, and influence better than anyone else.

2. The reality you face at work is that talent, results, and competence alone simply will not allow you to attain the success you deserve.

3. The PVI model is your guiding light throughout your entire career, so you can maximize your potential and realize your professional greatness.

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You can also find out more and download a free chapter of getting ahead. http://www.garfinkleexecutivecoaching.com/getting-ahead-book.html. View his books and FREE articles at Garfinkle Executive Coaching.