Building a Culture of Excellence: Tom Peters

I created a series of sketch notes for Tiffani Bova’s “What’s Next” podcast where she meets brilliant people to discuss customer experience, growth and innovation. Tiffani Bova is a Global Customer Growth and Innovation Evangelist at Salesforce. I will post sketchnote versions of selected podcast episodes that enlightened me. Tiffani is also the author of a new book “Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business” due for release in August 2018.


It is safe to assume that every CEO would have priority building a culture of Excellence because ultimately excellence drives growth and makes a company memorable.

Today, we have a bunch of complex models to help organizations become excellent, but in the pursuit of implementing these complex capability models, organizations forget that excellence is as much about people as it is about the process. It is as much about the small things as it is about the big things.

In a world that is obsessed with complexity, Tom Peters advocates simple things to enable a culture of excellence. He says,

“Embracing new technology is incredibly important, but EXCELLENCE IS HUMAN.”

Excellence is all about being close to your customers, creating ecosystems where best people can do their best work, developing people, listening, caring, smiling and saying “Thank you” often enough. These are not complex things, yet for many leaders, these are the most difficult things to do. And these simple things are at the core of excellence.

Please listen to this episode of the podcast and I am pretty sure it will be thought provoking, as it always is with whatever Tom shares.

Here is my sketchnote summary of the key nuggets of wisdom Tom Peters shared in this podcast episode.

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