Random thoughts on Engaging Audience, Differentiation, Asking Right and Paying Attention to Right Things
Tanmay Vora
Long time since I last blogged – I can give an excuse that I was busy with work, but I won’t!
Here are some of the interesting posts that I randomly read during past couple of weeks that I have been away from blogging.
I never knew this. Our brain holds on to anything that is incomplete. Anything that is incomplete gets tagged in our sub-conscious mind and we tend to remember them well. Thanks to Steve Roesler, I now know what “Zeigarnik effect” means. A few months back, one of my colleagues called me for a chat. While in conversation, he suddenly raised an important point and before I respond to it, he left it there and moved on with the conversation. Later that day, I was suddenly reminded of that incomplete point and my mind was hooked. Next day, I went to him with my thoughts on it and he welcomed me with a smile. He left it incomplete the previous day so that it gets tagged in my mind and I can think more about it. He was expecting me the next day with my inputs. Thats when I learnt that Zeigarnik effect worked on me. Steve explains how Zergarnik effect can be the best tool for a presenter to engage the audience. Insightful!
85% of every business is the same. (via post “The 12 Concepts of Business Brickyard“)
At their core, all businesses have customers, hire people, create a product or service, pay bills and collect invoices. It’s the remaining 15% that makes your business unique. Work on making that 85% perfect and incredibly reliable. Then have a ball focusing on the 15%.
We think It doesn’t hurt to ask. Seth Godin has a different viewpoint –
Actually, it does hurt. It does hurt to ask the wrong way, to ask without preparation, to ask without permission. It hurts because you never get another chance to ask right.
A wealth of information leads to a poverty of attention.
Jeffrey Phillips asks us to “Pay Attention” to important things. Access to more information leads to a complete lack of attention.
The point of the statement is that what we are missing – what many of us lack in today’s working environment – is not enough information, but enough attention to the important things.
I will be posting more thoughts soon. Till then, have a great remaining week!