In 100 Words: The Art of Seeing Possibilities
Benjamin Zander’s book “The Art of Possibility” starts with this story: A shoe factory sends two marketing scouts to a region of Africa to study the prospects for expanding business. One sends back a telegram saying, SITUATION HOPELESS. STOP. NO ONE WEARS SHOES. The other writes back triumphantly, GLORIOUS BUSINESS OPPORTUNITY. STOP. THEY HAVE NO […]
